“UNEXPECTED” – 2nd DISTRICT DEMOCRATIC CONGRESSIONAL CANDIDATE MEL HALL RELEASES FIRST PAID ADVERTISEMENT OF CAMPAIGN
Digital video buy highlights his rural roots, progressive values, and job creation skills.
SOUTH BEND, Ind. – Democratic Congressional candidate Mel Hall released the first paid video of the 2018 campaign today, entitled “Unexpected.” The 4-minute video highlights Hall’s unique path to run for Congress in Indiana’s 2nd District. From his upbringing on the family farm, to seven years as a community-focused minister in inner-city Detroit, to the boardroom of South Bend-based patient satisfaction firm Press Ganey, Hall has led a life of service to others.
“My story is one of Hoosier values and hard work,” Hall said. “This video shares some of the experiences, values, and people that have shaped my life – and highlights my philosophy that by putting people first, we can do big things. I look forward to visiting with folks across the 2nd District this year to talk about how we can send Hoosier common sense to Washington next fall.”
As a young Methodist minister, Hall requested to be placed in Detroit’s poorest, most densely populated neighborhood because he wanted to make a difference. As some of his former congregants attest in the video, he had a big impact in his seven years there.
After Hall got his PhD in data science at Notre Dame, he began work at Press Ganey. He became a different kind of CEO, paying well above the minimum wage and instituting domestic partner benefits for same-sex couples before it was common practice. His people-first approach worked: Press Ganey grew from 34 employees to over 800 during his tenure, rising from #12 to #1 in the field.
In the video, Hall blasts missed opportunities from Republicans in Congress: “I see a President who tweets too much, who’s abandoned his promise to help working Americans, and a Republican Congress that cares more about corporate giveaways than people’s wages. We don’t have to settle for this…It’s time to talk less; it’s time to do things.”